Planorama | The case of homecare - Planorama

The case of homecare

International company of homecare products

Our client (an international company with a great portfolio of homecare products) contacted Planorama to obtain more insights on their field performance.

The company already had applications and services to obtain data on their store results. Planorama’s product (PlanoCheck) was conceived as a valuable complement and/or replacement to their existing performance tracking tools. The client had the opportunity to test Planorama’s unique image recognition solutions in Spain with four-month pilot, before rolling out the solution to all sales representatives. Those intermediary steps allowed the company to modify their desired KPIs, allocate a greater number of field representatives and eventually, better define their sales tracking strategy.

This project permitted numerous improvements:

  • Each sales representative saved significant amounts of time (about 2 hours per store) and was able to make more accurate calculations on a series of pre-defined and customized KPIs (e.g. share of shelf and share of SKU).
  • The solutions allowed for improved both internal and commercial compliance at the store level.
  • Obtaining more accurate information on store reality allowed more focused merchandising actions to drive sales at POS level, but also the implementation of actions at a more strategic level.
  • An extended use of Planorama’s services with a European roll-out.

Our homecare client continues their sales growth by relying on Planorama’s services and products.

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