The Case of Homecare

How PlanoCheck helped an international homecare company save
more than 2 hours / day per sales representative for store checks

The Challenge

Our client, an international company with a great portfolio of homecare products, contacted us to obtain more insights on their field performance. The company already had applications and services to obtain data on their store results.

  • Client decided to test PlanoCheck, our leading image recognition solution for retail, in Spain with a four-month pilot.
  • Since PlanoCheck turned out to be a valuable complement and/or replacement to their existing performance tracking tools, our client decided to roll out the solution to all sales representatives in Spain first, then globally.
  • Those intermediary steps allowed the company to modify their desired KPIs, allocate a greater number of field representatives and eventually, better define their sales tracking strategy.

Results at a glance

  • Each sales representative saved significant amounts of time (about 2 hours per store) and was able to make more accurate calculations on a series of pre-defined and customized KPIs (e.g. share of shelf and share of SKU).
  • The solutions allowed for improved both internal and commercial compliance at the store level.
  • Obtaining more accurate information on store reality allowed more focused merchandising actions to drive sales at POS level, but also the implementation of actions at a more strategic level.
  • An extended use of Planorama’s services with a European roll-out.

Go ahead. Have a look.